Renewals are noticed a week before they lapse.

The warning signs showed up four months early. Nobody was looking. Here is how they get seen in time.

Five warning signs. All unseen. Noticed on day -7.

An empty desk in a factory safety office, a closed binder and a hard hat left behind
Month 8The customer's champion leaves. The new safety head never logs in.

Five signs. Five tools.

Each one sat in a different place. The renewal was months away, so nobody opened them together.

Email 1
Day -127
Delivery failed
Ravi Menon, the former champion. He no longer works here.
Your product 2
Day -112
Ravi MenonRemoved
Joy, safety headNever active
Product analytics 3
Day -90 · Logins, the customer
Sep
Oct
Nov
Dec
Down 52% since October
Help desk 4
Day -84
Training videos won't loadWaiting 6 days
Course in Hindi for Pune?Waiting 7 days
Calendar 5
Day -45
Quarterly review with the customer
Last held with Ravi. Never rebooked.
CRM
A plastics makerHealthy
Renewal1 March · USD 84,000 a year
Still green in the CRM.

Nobody notices.

Day -7

The renewal reminder goes out.

Tara calls once. Too late.

Joy, the plastics maker
Re: Your renewal on 1 March

Hello Tara, thanks for the reminder.

We've chosen another provider.

Day 0 · Lapsed

USD 84,000

a year, gone. The signs were there four months early.

With WorkWeaver

Seen at day -120.

The agent reads all five tools and tells Tara while there is still time.

To Tara, account manager · Day -120
Your champion at the plastics maker left last week. His email now bounces. The new safety head, Joy, hasn't logged in. Renewal is 1 March, USD 84,000. Introduce yourself?
Tara books a call with Joy.
To Tara · Day -90
Customer brief: logins down 52% since October. 2 tickets waited over 5 days. Joy wants training in Hindi for the Pune site.
To Joy, the safety head · Day -88
Hello Joy, Tara would like to visit Pune on 4 January with a training plan for your 3 sites. Does 10:00 suit you?
Joy says yes.
A site office table with an orange hard hat, a one-page plan and two cups
Day -60. Tara visits Pune with a training plan.
A quiet plastics factory floor in the early morning
Day -14. Renewed for two years, with 2 more sites.

Risk noticed

7 days before renewal120 days before

Warning signs seen

0 of 55 of 5, in one brief

The renewal

Lost, USD 84,000 a year2 years, plus 2 sites
How it works

The signs were all there: a bounced email, falling logins, slow tickets. They sat in five different tools. The agent reads all of them and tells the person who owns the relationship while there is still time.

Tara approves every price and term in one tap, with the brief attached. She spends her time visiting customers, not reading a CRM where every account is green. What support hears on Monday reaches Tara by Tuesday.

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