Marketing
A campaign takes three weeks to launch.
With WorkWeaver, it launches in four days, with every approval on record.
Six people. Six stamps.
Every campaign needs the same yeses. Here is how the spring sale collected them.
Approval passport
Spring sale
- Brief
- Day 1, by email
- Assets
- 9 banners, 3 emails, posters for 300 shops
- Launch
- Before the sale weekend
- Rounds
- 6
Last stamp
Day 21, after the sale weekend
Day
1
The brief goes by email to the designer, the copywriter and the agency.
Waits 4 days for draftsDay
5
Drafts in. Brand wants a new photo. Legal hasn't seen anything.
Waits 6 days for legalDay
11
Legal strikes "clinically proven". 9 banners and 3 emails redone.
Day
21
Live, two days after the sale weekend.
Which one is final?
- banner_03_v1.pngDrive
- banner_03_v4_newphoto.pngSlack
- banner_03_v6_FINAL.pngEmail
- banner_03_v7_FINAL_legal2.pngWhich one?
The sale didn't wait.
With WorkWeaver
Same six stamps. Four days.
An agent checks the routine lines against your brand rules and past legal decisions. People stamp only what is new.
Approval passport
Spring sale
- Plan
- Mon 9:00, an owner and a date for every asset
- Checks
- Mon 4:30 pm, against brand rules and past legal decisions
- Legal
- Tue 11:10, the one new claim
- Live
- Thu 8:00, online, in email and in 300 shops
- Rounds
- 2
Every approval
Saved with the files
Live on Thursday. The sale starts Saturday.
Banner 3 says "clinically proven". Legal hasn't approved that claim. Remove the line?
One new claim: "hydration lasts 24 hours". The study is attached, see page 6. Everything else matches claims you approved before. Approve?
The spring sale is live: 9 banners, 3 emails, posters in 300 shops. Every approval is saved with the files.
4 days
21 days brief to launch · 2 rounds of changes, not 6
- Farah, copywriter
Re-sent the same files to five people.Writes the next campaign. - Ines, legal
Read every banner, line by line.Decides only the new claims. - Noor, head of marketing
Chased approvals in Slack every evening.Spends the time with shop buyers and customers.
How the checks work
The agent keeps the brand rules and every past legal decision, so it checks the routine lines itself and sends legal only what is new. Noor gives the final yes in one tap, with every claim and approval attached. One agent carries the work across every department, reading and writing to one company-wide memory. Every change is tested on your own past work before it goes live.
Marketing's day.
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Every team shares
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