Goal in. Work out.

State the goal.The work comes back done.

Zara plans your goal, executes it end to end in the tools you already own, and delivers it done, every step on the record.

Working alongside Claude, CRM, helpdesk and your existing tools. Nothing to rip out.
Mission Calendar · Tuesday · every hour accounted for · illustrative Done In progress Needs you
Zara's day3 hours handed back to you
9:00
Drafted follow-ups to 14 no-showsQueued for your approval · 9:41
10:00
Enriched 220 target accounts from CRM + news12 flagged as high-intent
11:00
Pipeline rollup posted to #revenue3 deals slipping, owners notified
12:00
Quiet hour. Nothing claimed. Yours.
13:00
Outbound batch 2 · personalizing 120 emails42 of 120 · on pace for 15:00
14:00
2pm meeting → 3 action items, 2 already doneTranscript + decisions filed
15:00
Renewal risk on Acme Corp, needs your callTap to see why she paused
13:00 · In progress · tap any block to talk to it
Outbound batch 2 · personalizing 120 emails
ZARA42 of 120 queued. Reply rate on batch 1 is 6.8%, above the 4% target. Continue with the same angle?
Pause the DACH segment. Legal wants localized terms first.
ZARAPaused. 31 drafts held. Everything else continues. Logged to the Decision Trace.

Every block is a conversation.
Every action is on the record.

Time is the honest currency of work. Zara budgets her hours like money, every one visible on the Mission Calendar. Replay any hour of AI labor like a ledger.

What you hand her

Don't buy features. Hand over goals.

"Increase revenue" is a wish; 37 deals from 130 meetings is a plan. Tap a lane to see how Zara loops until the goal is met.

Revenue
Increase revenue $300K this quarter through outreach.
See how Zara runs it
  1. Interviews you and breaks $300K down into ~37 closed deals from ~130 qualified meetings at your deal size, counter-metrics locked.
  2. Maps the bottlenecks (thin list, low replies, unbooked meetings) and works each one from her own email, in governed batches.
  3. Loops until the number is met. Ship, measure, fix, repeat. Reports weekly and chases internal blockers with context until they move.
You watchRevenue vs. target · qualified opps created · reply rate · meetings booked · cost per opportunity. Live, per hour, on the calendar.
What compoundsWeek 6, a prospect asks for 15% off against your 10% cap. Zara pulls the March deal where finance approved 14% on a two-year term, routes the same approval, and closes. Your CRM records the price. Zara records the why, so the next exception resolves in minutes instead of a week of Slack.
From your ontologyA customer is any account with an active subscription.
Customers are never cold-emailed.
Discounts above 10% require a Finance approval on the trace.
Accounts in an open renewal are off-limits to outbound.
Marketing
Grow the subscriber base to 100K with on-brand content.
See how Zara runs it
  1. Breaks "100K subscribers" into pieces, channels and conversion rates. Voice, pillars, approval gates and counter-metrics locked.
  2. Maps the bottlenecks (volume, channels, hooks), drafts in your voice from your own docs and SOPs, queues everything for your yes.
  3. Loops after your approval. Ships from your own channels, measures resonance and pipeline touch, doubles down, repeats to 100K.
You watchSubscriber growth vs. target · pieces shipped on time · engagement vs. baseline · pipeline touched by content. Nothing goes out without your yes.
What compoundsIn week 2 legal rewrites an uptime claim. Zara keeps the ruling as precedent and applies it to every later draft before you ever see it. Each edit your team makes teaches the next hundred pieces, which is why piece ninety costs a fraction of piece one.
From your ontologyUptime and security claims need Legal sign-off before publish.
Brand voice bans exclamation marks and unverifiable superlatives.
Case studies publish only with written customer approval.
Nothing ships to a channel without an approval on the trace.
Customer support
Cut resolution time 60% without losing CSAT.
See how Zara runs it
  1. Takes "60% faster" apart from your ticket history, learns your SOPs and macros, confirms her understanding with your support lead.
  2. Works the bottlenecks inside your helpdesk. Resolves routine tickets, drafts the gray areas, escalates the human ones with context.
  3. Loops with CSAT as the counter-metric, so speed comes down only if satisfaction holds. Reports the delta weekly.
You watchMedian resolution time · deflection rate · CSAT delta · escalation quality. Every auto-resolved ticket traceable.
What compoundsA ticket looks routine until Zara cross-checks it. Open renewal in the CRM, two recent escalations, a churn note in Slack. The ticket alone would just say resolved. She escalates with the full picture attached and keeps that judgment, so the next borderline ticket is triaged on precedent, not luck.
From your ontologyA P1 is any ticket from an account above $100K ARR with an open renewal.
P1 tickets reach a human inside 15 minutes.
Refunds above $500 route to a support manager.
Churn signals anywhere raise the account's escalation tier.
Talent
Hire and onboard 10 engineers in the next 60 days.
See how Zara runs it
  1. Breaks "10 engineers in 60 days" down per role, from offers to onsites to screens to sourcing volume at your historical conversion.
  2. Clears the funnel stalls. Sources, screens against the bar, schedules end-to-end, keeps candidates warm, chases slow feedback.
  3. Loops weekly on the funnel math and runs day-one onboarding per hire from your SOPs, covering accounts, equipment, buddy and the week-one plan.
You watchOffers accepted vs. target · stage conversion · time-to-fill · onboarding completion per hire · candidate experience signals.
What compoundsA candidate asks for equity above band. Zara pulls the two prior exceptions, both staff-level hires with competing offers, and routes the comp call with precedent attached. The decision takes an hour instead of a week, and by the third time it's policy.
From your ontologyOffers stay inside the comp band unless a precedent is on file.
Every onsite panel includes one bar-raiser.
Candidate data never leaves the ATS.
Feedback older than 48 hours triggers a chase, then an escalation.

Revenue, content, support and hiring are the proven lanes. Underneath runs one loop for any knowledge work you can state as a goal.

Your goal, your bar

She thinks with you before she works for you.

You

Bring the goal as it is. Zara studies your SOPs and past work, surfaces the real target, and drafts KPIs you approve before any work starts.

And she doesn't ask for the keys on day one. Plenty of teams start by planning with her and running the work themselves. You hand over the wheel when her record earns it, not before.

1 · Plan togetherZara breaks the goal down and drafts the play. You run it your way.
2 · Share the loadShe does the research and the drafts. Every send still waits for your yes.
3 · Hand it overShe runs the loop from her own calendar. You watch the record.
How she handles fuzzy goals

Goals with a number move immediately. Goals that can't honestly be measured get qualitative success criteria, re-confirmed as she learns.

a growing library of governed workflows, every one held to a bar you set
How she runs it

From a sentence to finished work.

Context to act, and what to work on first. Zara does both. One goal, "increase revenue $300K this quarter", followed through.

1
Intake

She reads before she acts.

Ninety seconds of homework across your systems, plus your ontology, the living map of your business she writes as she works. The boundaries she finds there, she obeys.

Boundaries she found here

Never contact existing customers. Never discount past 10%. Hold EU sends for localized terms. Boundaries live in the ontology, and every action is checked against them before it runs.

CRCRM · 2,410 accounts DBWarehouse · win/loss, 8 quarters SPSOPs · outbound guide · brand voice ONOntology · your rules, her boundaries
2
The interview

Then she interviews you.

She takes the goal apart in front of you and shows the math. Together you lock how you'll both know it's working, the KPIs and the counter-metrics she must never trade away.

Zara · clarifying the goal
ZARAAt your $8.2K average deal, $300K means ~37 closed deals, roughly 130 qualified meetings at your 28% close rate. That's a stretch on outbound alone, so I'd add reactivation of closed-lost from the last 18 months. I propose replies of 4% or better and 12+ meetings a week by week 4, with unsubscribes under 0.5% and zero brand-risk language as counter-metrics. If replies fall under 2% for two weeks, I stop and re-plan instead of sending more.
Add the reactivation lane. Exclude anyone in an open renewal. KPIs approved.
ZARALocked. Want to talk it through instead? I can call you now, or find 15 minutes tomorrow.
3
The plan

The goal becomes a live map of bottlenecks.

One thing holds the number back at any moment. Zara works it from her own email, calendar and Slack. Every hour lands on the thing most in the way.

Why the map stays live

Fixing a bottleneck moves it. Zara re-evaluates after every unblock, so no hour is spent on yesterday's problem.

The bottleneck map · redrawn after every unblock
List380/day
Replies2.1%
Meetings4/wk
Deals$0 of $300K

Week 2. Replies are the constraint. Every booked hour attacks copy, targeting and deliverability.

Her calendar · Thursday · every block attacks the constraint
08:00
List enrichment · 380 accounts scored ✓
10:00
Variant B drafted from last week's winners ✓
13:00
Outbound batch · 42/120 personalized · sending
15:00
Renewal-conflict check, needs your call
16:00
Reserved for Friday's meeting prep, 3 calls
4
Execution

Ship. Measure. Self-correct. Repeat until the goal is met.

When a variant wins she doubles down; when a metric drifts toward a counter-metric she stops and re-plans. The loop ends when the number is hit, not at a status report.

Blockers and exceptions

Blocked? She finds who can unblock her, pings them with context, and follows up. You hear about it only when it truly needs you.

The operating loop
Shipbatch 2 sent
Measureagainst the KPI set
Self-correctvariant B promoted
Repeatuntil the goal is met
6.8%reply rate · target 4%
9/wkmeetings · target 12 by wk 4
0.2%unsubscribes · ceiling 0.5%
ZARA · WORKING A BLOCKERLegal sign-off on the DACH terms is 3 days overdue; it's holding 31 drafts. I've pinged Priya twice with the draft attached and booked 10 minutes on her calendar tomorrow morning. Escalating to you only if it slips past Thursday.
5
Proof

Every decision, on the record.

Each action emits a Decision Trace: what, why, on whose authority, at what cost. Traces become the precedent your next goal runs on.

One entry, of thousands
decision · thu 13:22:41 · goal Q3-OUTBOUND
action   : send.email → acme-industrial (batch 2, #67)
why      : matched ICP score 0.91 · variant B (winning)
checks   : not-a-customer ✓ · no-open-renewal ✓ · tone ✓
cost     : $0.011 · tokens itemized on the trace
Sign Up and Hand Over Your First Goal

Working alongside Claude, CRM, helpdesk and your existing tools

Who owns what

Your data. Your models. Your IP.

Everything Zara learns is your IP, in systems you control, every dollar visible. You hold the keys, always.

Your GoalsStated in plain language, by anyone you authorizeYours
Zara · The Cognition LayerPlans, interviews, dispatches, reports, improves
Your OntologyThe living map of your business. What things are, how they connect, what's allowed. Zara writes it as she works; you can edit every lineYours
Your WorkMemoryPatterns learned from your operations, approved by you, exportable by youYours
Your InferenceManaged inference is the default until a connected provider becomes your active route. Bring your own provider when you are ready.Yours
01

Bring your own inference

Your tokens flow through provider relationships you already have, at prices you already negotiated. Work Weaver bills only for the harness.

02

Your rules, enforced on every action

The written map of your business. Zara builds it, you edit every line. The richer the map, the cheaper every goal runs.

What the map enforces

"An account in an open renewal may not receive outbound" is one line of ontology. Zara cannot say, send, or do anything that crosses it.

03

Your IP stays home

Rented AI keeps what it learns. Here every pattern is proposed before it's kept, compounds as your asset, and exports the day you walk.

04

Every token visible

Live metering on every task, every model, every dollar. The first AI line item your finance team can actually read.

"Your models. Our harness. Every token visible."

Not a data collector, not a middleman. Everything leaves with you in open formats, any day. We keep your business by being worth keeping.

Trust, engineered

Autonomy your auditors can live with.

Every action leaves a record, every hour is visible, and the brake is always yours. Nothing executes until you, or your policy, release it.

Every Hour, On The Calendar

Green is done, amber running, red needs you. Click any block to steer, pause, or replay.

■ 09:00 follow-ups · done
■ 11:00 pipeline rollup · done
■ 13:00 outbound batch · running
■ 15:00 renewal risk · needs you
□ 12:00 unclaimed · yours

A Receipt For Every Decision

What was done, why, on whose authority. No receipt, no claim of done.

decision · 13:42:07
action: email.draft → hold_for_approval
reason: recipient in DACH segment
outcome: 31 drafts held · 0 sent

The Brake Is Always Yours

Pause a task, a goal, or everything at once, from calendar, chat, or phone.

⏸  Emergency Brake. Halts all governed execution

Gates, autonomy levels and spend ceilings: policies you set per team, goal, and dollar.

The organizational brain

The second time is faster. The tenth time is a Skill.

Approved patterns become Skills, on your balance sheet, not your vendor's.

The Compounding Loop

Illustrative: cost and time per repeated goal as work compounds into owned Skills.

Save "Outbound revenue sprint" as a Skill?

Learned from 11 weeks of execution. Estimated next run saves 78% of tokens and 60% of calendar time.

Approve & saveEdit first

A system of action, not another system of record

Your CRM keeps the final state. Zara keeps the why: exceptions, overrides, approvals, as precedent. Your records become more valuable.

Approved patterns become Skills you own

Rented AI charges full price for the same work twice. Zara shows you the playbook she learned and asks: keep this? Approved patterns rerun at a fraction of the cost.

Nothing is saved without your yes

Every pattern is proposed before it is kept, stored under your control, exportable in open formats any day.

One-off task? She skips the ceremony. Repeated work? It becomes an asset.

Quality control

The Quality Loop: measured, controlled, yours.

Every run is recorded and scored against your definition of good. Nothing sticks until the results hold and you say yes.

She works.
You measure.
You approve.

The standards that keep this loop honest
  • Proven means proven live. A playbook earns Proven status only from real production runs, never from practice or simulations alone.
  • A human approves every change, today. Your team runs this loop right now, with a person signing off on every improvement. The fully hands-off lane is next on the roadmap, gated behind a live deploy lane.
  • Your policies stay in charge. A great score informs; it never authorizes. Your rules on consent and autonomy decide what acts, always.
  • No blended numbers. A real-world result OUTCOME and a checklist score RUBRIC measure different things, so they are always shown separately, never as one average that hides the split.
Get started

Hand over the goal.
She'll figure out the rest, with your help.

State the goal the way you'd say it to a person. Zara plans it, runs it, and brings the work back done, with proof you can inspect.

Hand over your first Goal to Zara

Okta / OIDC single sign-on Signed audit trail Self-host or managed cloud Free export in open formats, any day Live spend metering