--- title: "A campaign takes three weeks to launch · WorkWeaver" description: "A skincare brand's spring sale took 21 days to get six sign-offs and missed the sale weekend. With WorkWeaver, it launches in four days, with every approval on record." url: https://workweaver.ai/workflows/campaign-launch.md canonical: https://workweaver.ai/workflows/campaign-launch/ updated: 2026-10-21 --- Marketing # A campaign takes three weeks to launch. With WorkWeaver, it launches in four days, with every approval on record. ![An open blank booklet, a rubber stamp and printed banner proofs on a desk](https://workweaver.ai/workflows/campaign-launch/) ## Six people. Six stamps. Every campaign needs the same yeses. Here is how the spring sale collected them. *The spring sale's approval passport: six stamps dated from day 5 to day 21, two of them void* Approved **Day 5**Void **Day 11**Approved **Day 14** Copy Approved **Day 9**Void **Day 11**Approved **Day 18** Design Approved **Day 18** Brand Approved **Day 14** Legal Approved **Day 18** Retail Approved **Day 21** Head of marketing Day 1 The brief goes by email to the designer, the copywriter and the agency. Waits 4 days for drafts Day 5 Drafts in. Brand wants a new photo. Legal hasn't seen anything. Waits 6 days for legal Day 11 Legal strikes "clinically proven". 9 banners and 3 emails redone. Two more rounds by email Day 21 Live, two days after the sale weekend. ![Printed banner proofs marked up in red pen](https://workweaver.ai/workflows/campaign-launch/) ### Which one is final? - banner_03_v1.png Drive - banner_03_v4_newphoto.png Slack - banner_03_v6_FINAL.png Email - banner_03_v7_FINAL_legal2.png Which one? ### The sale didn't wait. *21 days from brief to launch; the sale weekend is days 18 and 19; launch on day 21* Brief, day 1 **Sale weekend**, days 18 and 19 **Live**, day 21 **5 hours**of real work **21 days**of waiting With WorkWeaver ## Same six stamps. Four days. An agent checks the routine lines against your brand rules and past legal decisions. People stamp only what is new. *The same passport: six stamps from Monday to Wednesday, none void* Approved **Mon** Copy Approved **Mon** Design Approved **Mon** Brand Approved **Tue**1 new claim Legal Approved **Wed** Retail Approved **Wed** Head of marketing *Brief on Monday, live on Thursday, sale on Saturday and Sunday* Live on Thursday. The sale starts Saturday. To Farah, copywriter · Mon 4:30 pm Banner 3 says "clinically proven". Legal hasn't approved that claim. Remove the line? To Ines, legal · Tue 9:40 One new claim: "hydration lasts 24 hours". The study is attached, see page 6. Everything else matches claims you approved before. Approve? To Noor, head of marketing · Thu 8:05 The spring sale is live: 9 banners, 3 emails, posters in 300 shops. Every approval is saved with the files. ![A quiet skincare shelf in a shop, ready for a sale](https://workweaver.ai/workflows/campaign-launch/) 4 days 21 days brief to launch · 2 rounds of changes, not 6 - **Farah, copywriter**Re-sent the same files to five people. Writes the next campaign. - **Ines, legal**Read every banner, line by line. Decides only the new claims. - **Noor, head of marketing**Chased approvals in Slack every evening. Spends the time with shop buyers and customers. **How the checks work** The agent keeps the brand rules and every past legal decision, so it checks the routine lines itself and sends legal only what is new. Noor gives the final yes in one tap, with every claim and approval attached. One agent carries the work across every department, reading and writing to one company-wide memory. Every change is tested on your own past work before it goes live. ## Marketing's day. ### Only marketing uses Google Ads Meta Ads Manager LinkedIn Campaign Manager Mailchimp Semrush WordPress Hootsuite MoEngage ### Every team shares Slack Google Drive Gmail and Outlook ![Asana](https://workweaver.ai/assets/logos/asana.svg) WhatsApp Zoom ## Find the one bottleneck that moves your whole company. Bring it to a 30-minute call. We'll map it with you. Book a call with Founder Human version: https://workweaver.ai/workflows/campaign-launch/